DMI PRPD: Fighting Hate With Kindness Gold Winner Award

PEACE RIVER, AB – DMI Peace River Pulp Division (PRPD) is honoured to have been selected as the Gold winner of the prestigious Bulldog Reporter award under Best Special Event for DMI PRPD’s “Fighting Hate with Kindness” campaign. Bulldog Reporter is pleased to announce the winners of our 2018 Bulldog PR Awards program, recognizing outstanding PR and communications campaigns from 2017.

The Bulldog PR Awards are a combination of Bulldog’s Digital, Social Media and Media Relations awards programs, with a number of categories for those in the Non-profit and Social Responsibility arena.

Best Special Event or Publicity Stunt

Gold Winner: Fighting Hate with Kindness by Daishowa-Marubeni International Ltd., Peace River Pulp Division

With a fully supportive partner, Peace River’s Tim Hortons, PRPD hosts the annual event in recognition of Cst. Daniel Woodall’s death in 2015. Cst. Woodall was responding to a call involving a hate crime.

Over the past three (3) years, PRPD invited local first responders – the RCMP, Peace River Correctional Centre, Alberta EMS, and our Fire Fighters to attend to the counter and drive-through window at Tim Hortons. With smiles and lots of laughs, this first-responder’s team delivered coffee and a message: be kind.